Making SFH Videos
Making SFH Videos
Welcome to our page about creating videos for your SFH work.
If a picture is worth a thousand words, then a video is worth a million. Having a clear and concise introductory video on your website will help break down barriers for visitors and turn your website from a static brochure to an engaging interactive site increasing the number of enquiries you receive.
You can create a simple video on your smart phone or laptop, you don't need to spend a lot of money. If you're looking for help with editing and more technical aspects, there are many local businesses that specialise in working with sole traders such as therapists at reasonable rates.
The content of your videos will vary - you could talk about yourself and your practice, what SFH is all about, or even create a video discussing a particular topic or issue that potential clients may be interested in. Whatever you decide on, ensure that there is good lighting, good quality audio and that you are filming in an appropriate, professional background - much like you would when conducting online therapy. Your video should represent 'you' - this includes your surroundings and ensuring that your personality shines through - you want clients to see very quickly who you are and what you're about.
So now you have a video, what next? Here are our top tips to help you make the most of your video:
Effective and diverse marketing strategies are crucial for building and maintaining a successful practice.
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Adding videos to your website:
Before adding your video to your website, it is recommended that you upload it to YouTube first as this will help with your google rankings and you can then use the URL and link provided by YouTube to display your video on your website.
Make sure your YouTube channel is set up correctly and is branded to your practice or personal brand. This may be another way that potential clients find you, so having a clear brand identity there is essential.
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Tips for uploading your video to YouTube:
- Give it a memorable title which explains what you do and where you are e.g. Solution Focused Hypnotherapist in Birmingham - such titles show what the company does, and it is also great for SEO!
- Give it a good description: Explain who you are and what you do. Keep SEO in mind, what phrases will your potential customers be using to search for you? Also ensure the phrases in your title feature in your description.
- Tags: Think of these as mini keywords - again put the key words that are in your title and description into your tag box.
- Thumbnail: Right at the bottom of the upload screen on YouTube there is the option to choose your thumbnail. You can create a brilliant thumbnail for your video for free in Canva. Uploading a custom thumbnail will appear more professional on your website and you can add your brand and logo.
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Generate enquiries from your video:
Use YouTube Annotations
YouTube allows you to add annotations to uploaded videos. Annotations are links embedded into the video that take users to another site. This is one of the best ways to increase enquiries. You can use annotations to embed your call to action into your video. For example, place an annotation in the video stating, Click here to book your initial consultation. You could also experiment with placing annotations in various spaces in your video or varying your annotations throughout.
Use your YouTube Videos Comments Section
YouTube isn't like advertising on television. Viewers don't usually have the ability to discuss TV ads with the producer; YouTube allows them to participate. Make it easy for them by enabling comments and responding to them right away. You can also devote future videos to popular comments. If your viewers feel their voice is being heard, they will become devoted to you.
Use other YouTube Channels Comments Section
Find videos on a similar topic and start commenting on them. Giving your genuine opinion in an engaging way will mean other interested parties may go and check out your channel and start watching your video.
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Getting social:
For best results, upload your video separately to each of your social media channels. Social media channels favour 'original' content over 3rd party content.
On social media you will get better results from your video if it is subtitled and there are now features in YouTube that will allow you to add these manually after uploading.
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Further help
Further help
If you require any further information or have any questions about any of the information provided here, please contact our Head of IT and Social Media at: it@afsfh.com or our Head of Marketing at: marketing@afsfh.com.
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